Google is well-known for its cutting-edge tech, so the news that ChatGPT has now become one of the leading AI chatbot solutions has sent them into a state of high alert. With their reputation on the line and competition constantly emerging, Google’s management team must stay on top of their game to succeed in this increasingly competitive ecosystem.
Let’s explain why ChatGPT is making waves right now, what makes it such an attractive solution for businesses looking to get ahead in digital customer service markets, and discuss potential countermeasures that Google could implement to keep up with its more sophisticated competitor.
ChatGPT is a chatbot that can provide users with summarized information in short and easy-to-understand answers. It can also advise on vacation ideas, gift suggestions, and business tactics quickly and effectively.
Google, the most highly-regarded search engine on the planet, provides users with a range of internet links that they can use to find the information they are looking for.
Google does this primarily to take advantage of the chance to show ad links, consequently generating money for the business.
A recent Insider report stated that Google’s advertising operations earned a total of US$208 billion in 2021, which accounted for 81 percent of the company’s overall revenue.
Understand The Threat Of Chatbots
Chatbots providing information in a readily accessible form could pose a great danger to Google’s operations.
Recently, people have been inquiring about ChatGPT for help with college essays, coding assistance, and even conversing as if it were a therapist.
In the first five days since its launch, the chatbot has enjoyed immense popularity, with over a million people trying it out.
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Open AI Inc., the parent company, has two branches – a for-profit entity called Open AI LP and a non-profit organization.
The organization, established in 2015, aims to use AI to benefit humanity. Elon Musk was among its founding members but resigned from the board in 2018.
According to the New York Times, Google has played a role in the Open AI project, aiding in creating ChatGPT. Interestingly, it has been reported that they have contributed to its development.
The foundation for the chatbot is Google’s Language Model for Dialogue Applications (LaMDA), which was in the headlines earlier this year when one of its engineers labeled it “sentient.”
Google still needs to release its chatbot to the public due to its tendency to make mistakes and pick up biases from the data it is exposed to, causing it to give incorrect answers.
Microsoft and Meta have previously released chatbots which they eventually withdrew from the public domain, with ChatGPT as one example.
Google is determined to avoid making the same blunder as its competitors, and its extra attention could be to show off its enhanced chatbot at the Google event in May of next year.
As AI chatbots become more prevalent, companies are vying for a spot to be the best. Google is on alert after seeing ChatGPT’s potential. With big names like these in the race, it’ll be interesting to see who comes out on top and how they’ll use AI chatbots to further their businesses.