LAMDA Invest In Virtual Production And Mocap Technology

The entertainment industry is undergoing a rapid transformation driven by technological advances and changing consumer preferences. Virtual production and motion capture (mocap) technology are becoming increasingly important in this new era. These technologies allow filmmakers to create immersive and interactive experiences that captivate audiences and bring stories to life in new and exciting ways.

LAMDA, the London Academy of Music and Dramatic Arts, announced that, with the help of funding from the Department of Education, they would be investing in a new virtual production studio to the value of nearly £2 million.

It is expected that by the closure of 2023, the LAMDA can initiate an updated studio by acquiring this financial resource. Part of these funds is intended to facilitate a transition involving replacing their halogen lights with energy-efficient LED lights and upgrading audio suite facilities to accommodate a more ecologically friendly direction.

The Principal and Chief Executive of LAMDA, Professor Mark O’Thomas, has stated that this huge investment into the screen skills area of their institution will guarantee it meets the ever-evolving requirements of the industry.

Our training guarantees that those studying and beginning their career in the technical world sense preparedness upon graduation by becoming adept in using various modern technologies. Thus, these technicians are properly skilled, enlightened, and experienced to meet the needs of foreseeable requests.

Professor Mark O’Thomas says:

“We plan to use the funds for film, TV and storytelling and provide education all round from preparing actors to act in a VP setting as well as the technical aspects for virtual production management,”

“Virtual production and mocap are becoming more and more widely used by TV and film studios which is also advancing at such a pace that skilled employees are difficult to recruit.”

“The capital grants allow LAMDA to provide students with niche, relevant and up-to-date skills that even most industry professionals would not have. It exposes students to the latest screen technology while addressing the growing skills gap in the screen and film industry. We can also upskill professionals who are already in the industry.”

LAMDA’s investment in virtual production and mocap technology is a smart move that positions the company at the forefront of the entertainment industry’s digital transformation.

By embracing innovation and technology, LAMDA sets itself up to create high-quality content that resonates with audiences and takes advantage of the latest advancements. As the industry evolves, LAMDA is well-positioned to thrive and grow.

Source: TVB Europe

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