Do you feel like robots are taking over the world? Well, in some industries, this is close to the truth. In particular, I’m a copywriter—a professional who crafts persuasive words into compelling stories for marketing and advertising campaigns. But today’s technological advancements have opened up various automated writing services that could put me out of a job. Here I will share my experience as an expert copywriter trying to stay ahead of the curve while AI threatens jobs in my industry and beyond.
The outcome was remarkable. Although the manner of expression was mechanical and the arrangement as complex as a university essay, the main ideas, grammar, and syntax were all perfect.
Once the dust had settled after a bit of a scuffle, my professional copywriting efforts resulted in an article suitable for use as sponsored content to attract potential customers for a software provider; it had taken me hours to write.
My initial delight quickly transformed into terror: ChatGPT had created a piece of writing which I was charging £500 for in less than half a minute, and that too, free of cost. Despite this, AI software is still not flawless. But for companies who must generate high amounts of fresh content.
If you need to learn about ChatGPT, let me give you an overview. Created by OpenAI, ChatGPT is a chatbot that has been designed to communicate with people in a natural manner. Unlike conventional language models, this AI can learn to respond without being given specific instructions on the right answer.
Any question can be asked of ChatGPT, from inquiring about Watergate to forming a viewpoint on it potentially taking someone’s job. If you check it using a plagiarism detection tool, its response will always be completely original.
I gave ChatGPT the task of creating a rewording of this article. It started like this:
For many years as a copywriter, I have been working hard to refine my skill for creating captivating and persuasive writing. However, my occupation may be in danger of being taken over by ChatGPT, a massive language processing system created by OpenAI.
The creators of the software acknowledge that it still has shortcomings. It often produces overly wordy and redundant results (e.g., “honing my craft and perfecting my ability to craft”), and even slight alterations in the wording of a query can lead to remarkable or nonexistent answers.
The more we use it, however, the better it will become.
ChatGPT informed me that it could imitate the writing styles of various writers and, with extra training, can even capture the voice and tone of a designated company or institution.
I don’t claim to have any special knowledge, just the understanding that companies can increase their profits by reducing costs in their supply chain. It’s safe to say that any sentimental feelings towards content produced by humans will be quickly forgotten when faced with an economic argument. After all, AI makes for a much faster workforce without needing rest, breaks, or vacation time.
In the coming years, writers and editors will still be necessary, but in lesser numbers. Machines directed by humans will create vast amounts of content; however, the individual will only be required to verify facts, make corrections and approve. How soon can a model be taught to discover advertising prospects, develop new thoughts, and post flawless material without human input?
PwC forecasts that AI will bring a $15tn increase to the global economy by 2030, which is great news. However, they estimate that 3% of jobs are already at risk from artificial intelligence, which could rise to 30-44% for those with lower levels of education by the mid-2030s. Many people may have to upskill, retrain or leave employment altogether.
Historical evidence has demonstrated that humans can find new roles when technology takes our place. However, with AI’s unceasing mission for progress, will we be rendered obsolete sooner than we can identify and adapt to fresh vocations?
The creative sector is a prime example of how AI is utilized to substitute movie extras, songwriters, and audiobook narrators.
Some people have proposed a Universal Basic Income (UBI) as the most viable solution to future problems, funded by AI-generated wealth. In his essay “Moore’s Law for Everything,” Sam Altman – CEO of OpenAI – stated that AI could create sufficient economic output for every adult in America to receive an annual payment of $13,500 and cause prices of goods and services to fall significantly.
For many, work is more than just a source of income; it has a significant meaning. Contrary to the depictions of robots and humans as working machines seen in science fiction, we may face an abundance of aimlessness. When not linked with poverty, the absence of purpose can lead to depression, anxiety, and substance abuse problems.
Governments are already taking steps to handle the dramatic transformation of the job market, and I recommend that individuals do as well. I plan on doing just that.
No matter what people are debating about the changes AI will bring in the future, it is clear that change is inevitable. Those who accept and adjust to this new world will likely succeed.
Williams argues that copywriting may soon be a profession taken over by artificial intelligence. He cites examples of how AI is already being used in the industry and how it has slowly been taking over repetitive tasks that copywriters typically handle. While he doesn’t believe AI will completely replace human copywriters anytime soon, he thinks it will become more prevalent in the field as time progresses.
Source: the Guardian