Google Joins The AI Wars With LaMDA – What To Expect

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Alphabet has been in a difficult situation for the past few months due to their immense expectation to answer ChatGPT from OpenAI. This tool can reinvent internet search with its spectacular responses to any query.

Google must be careful not to jeopardize its $150 billion search business, which relies on us clicking ads and links. If the company provides synthesized answers to our queries, it could reduce those clicks.

Alphabet’s CEO Sundar Pichai has decided to take a calculated risk without further delay to stay competitive.

Pichai declared on Thursday that Google would make its LaMDA, an AI-based large language model, accessible to the public despite fourth-quarter results slightly falling short of analysts’ expectations.

Pichai says:

“In the coming weeks and months.”

“A companion to search.”

Google has more credibility than many other companies regarding artificial intelligence, so Mark Zuckerberg’s announcement this week that he will direct Facebook’s focus on AI was no surprise. Zuckerberg stated that AI would be essential in helping improve the products Facebook offers.

Google is heavily invested in the research behind Artificial Intelligence, with DeepMind leading the way in reinforcement learning & deep learning. Recently, they created a ‘transformer’ technology to power ChatGPT.

Google’s LaMDA is an incredibly large-scale language model trained on billions of words from the internet. This is very similar to what ChatGPT does, yet there is a high probability that LaMDA performs even better.

The vast research pool and immense computing capabilities of Google, along with the feedback from millions of users for continual refinement, make LaMDA beneficial. After conversing with it, one of Google’s engineers even felt LaMDA was self-aware.

The innovator’s dilemma has forced Google to conceal LaMDA, being concerned that it might damage its search results or make inappropriate comments and serious errors.

OpenAI’s smaller size allows them to get away with the frequent inaccuracies of ChatGPT, but Google, which processes 3.5 billion searches daily, needs to afford similar mistakes.

A major inquiry is how Google will integrate a chatbot into their search, seeing as people need to utilize ChatGPT the same way they use Google. Most of Google’s most frequent searches are brand names such as Facebook, YouTube, and Amazon.

People often use Google when they want to go to another website, and the most common queries are often related to transactions, such as “restaurants near me” or “Samsung Galaxy phone.” Since these kinds of searches do not apply to ChatGPT but bring in a lot of money for Google, it is understandable why people use it so much.

Google will likely introduce a different search category called “conversational answers,” next to images, maps, and news. This supplementary tool will fulfill the need for more obscure queries, such as searching for a recipe or finding information about a past occurrence, which don’t generate little revenue for Google.

Companies need to be wary of the advice given by their AI-powered chatbots as users have become accustomed to researching their symptoms online. Therefore, they must ensure that they employ proactive measures to limit any potential liabilities.

If users visit the business’ new search partner and receive incorrect medical advice, it could be a legal issue for Google and a risk for people utilizing it.

No matter one’s opinion, Google must adapt to a world of AI-generated content. CNET has been creating financial advice stories with the help of AI, some of which contain mistakes. Simultaneously, online influencers encourage people to use ChatGPT as their automated content source.

As the amount of spam on the internet increases, Google must put in more effort to place high-quality content at the top of their search results.



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