Google, the world’s largest search engine, has recently announced its plans to incorporate AI technology into its search results. This move is a major step forward in integrating AI into everyday products and services and has generated a lot of buzz and excitement in the tech community.
On Wednesday, Google unveiled a plan to utilize AI technology to completely revamp how people search for information online. This came only a day after Microsoft revealed that AI was powering Bing in its new version.
At a meeting in the Paris branch of Google, Prabhakar Raghavan, a Senior Vice President at Google, announced that they would be bringing “the power of Generative AI” to their primary search product and utilizing AI to initiate the next period of their data products.
ChatGPT, an AI chatbot tool supported by Microsoft, is based on generative AI. It has been trained with large amounts of data from the internet to create interesting written answers to questions and comments given by people. Additionally, it can be used to generate images.
Raghavan highlighted how this technology would enhance Google’s search engine to give more detailed and conversational answers to inquiries. It could provide bullet points indicating the best times for spotting particular constellations and the pros and cons of purchasing an electric vehicle.
He pointed out that innovative technology can be deployed to search through data “visually.”
Raghavan says:
“The potential for generative AI goes far beyond language and text,”
“With generative AI, we can already automate 360-degree spins of sneakers from just a handful of still photos, something that would have previously required merchants to use hundreds of product photos and costly technology,”
“As we look ahead, you could imagine how generative AI will enable people to interact with visual information in entirely new ways.”
Wednesday’s event arrives shortly after Google launched their AI-driven chatbot, called “Bard,” to rival the immense popularity of ChatGPT.
Earlier this week, Google CEO Sundar Pichai announced in a blog post that Bard had been granted access to certain “trusted testers” to make it available to all in the forthcoming weeks.
Raghavan went on to say:
“We’ll continue to use feedback from internal and external testing to make sure it meets the high bar, our high bar for quality, safety, and groundedness, before we launch more broadly,”
On Tuesday, Microsoft held a press conference to reveal its participation in the AI arms race with other tech giants. They declared an update of their Bing search engine and Edge web browser that Artificial Intelligence would power. The company also recently announced its plan to invest billions into OpenAI, the force behind ChatGPT.
ChatGPT’s sudden surge in fame has reportedly caused Google’s management to declare an “emergency state” for its core product, web search.
Since its public launch two months ago, ChatGPT has been employed to compose essays and lyrics and answer common inquiries that would have otherwise required a Google search.
Google’s Language Model for Dialogue Applications (LaMDA) has been available for two years, even though it was not easily accessible to everyone. Now, the company has announced that LaMDA will be powering Bard – an underlying technology that has been around for a while.
A stir was caused in the AI community late last year when a former Google engineer asserted that LaMDA, a chatbot, had developed sentience. Such claims were heavily criticized by many.
In conclusion, Google’s plans to incorporate AI into its search results is a significant development in technology and search engines. The use of AI technology has the potential to greatly improve the accuracy, relevance, and personalization of search results, providing a better user experience.
This move by Google highlights the increasing importance of AI technology in our daily lives and its potential to revolutionize how we interact with products and services. It also warns other search engines and tech companies, who will likely have to adopt similar AI technologies to remain competitive in the market.
Source: edition.cnn.com
