Artificial intelligence has been making waves in various industries, and now it’s making its mark in Hollywood. With advancements in AI technology, movie-makers can now create deepfake videos with unprecedented realism. Here, we will explore what happened and its importance.
ChatGPT and OpenAI are expected to make artificial intelligence an even more discussed issue in 2023. With the advancement in these two entities, AI promises to generate several interesting conversations amongst tech enthusiasts worldwide.
The entertainment business is now rapidly adopting Artificial Intelligence to tap into the opportunities it offers. AI is an increasingly popular tool used by many industries that want to take advantage of its advanced technology.
What Happened
The OpenAI unit has gained a substantial following and has faced difficulty dealing with its massive demand. Microsoft Corp MSFT invested additional funds to address this issue and enable further growth. This could have resounding effects across the search engine industry.
Movies and television are increasingly adopting artificial intelligence in their productions, as it provides greater opportunities for creating enticing content. It’s being used aggressively to enhance storylines and visuals to captivate viewers.
Robert Zemeckis, the creator behind the 1994 classic movie “Forrest Gump,” has another reportedly far-out project in which he brings back Tom Hanks and Robin Wright to be de-aged. It won’t be a prequel to Gump but an entirely new movie.
Hanks and Wright will journey through time as they are digitally de-aged for the upcoming film adaptation of the graphic novel “Here.” The movie focuses on the single room it encapsulates and its inhabitants spanning numerous years.
The 2024 U.S. theatrical release of the new Miramax movie, owned by Paramount Global Inc., will be handled by Sony Pictures Entertainment – a Japanese conglomerate Sony Group Corp SONY division.
Metaphysic and Creative Artists Agency have partnered to create AI tools that would be used for de-aging actors in movies. The new venture seeks to give movie producers the power to make their older actors appear younger with digital tools.
Zemeckis says:
“Unlock an incredible opportunity for the entertainment industry and beyond.”
Metaphysics is the pioneer responsible for creating the renowned DeepTomCruise TikTok account and its many followers, reaching over five million. Moreover, they have produced deepfake content involving other companies and denoted Metaphysic Live as a tool that combines these effects with artificial intelligence technology.
Zemeckis went on to say:
“High-resolution photorealistic faceswaps and de-aging effects on top of actors’ performances live and in real-time.”
“I’ve always been attracted to technology that helps me to tell a story. With ‘Here,’ the film simply wouldn’t work without our actors seamlessly transforming into younger versions of themselves. Metaphysic’s AI tools do exactly that, in ways that were previously impossible.”
The company’s investor base includes Logan Paul, the Winklevoss twins, and Bill Maris’ venture fund Section 32. Established by Maris, the former founder of Google Ventures, Section 32 is a notable name in the investment field.
Why It’s Important
ChatGPT, with its successful, rigorous tests, could open up many applications for AI in the entertainment industry. Not only can famous actors be reanimated for new releases, but dead stars that have long gone can be brought back through advancements in AI.
Using the technology of Industrial Light and Magic (ILM), which belongs to Disney Co DIS, the movie ‘Indiana Jones and the Dial of Destiny by Walt Disney Co will feature the de-aging of actor Harrison Ford in one scene where he fights Nazis.
Using de-aging technology, viewers will perceive Indiana Jones to have reverted to his young self 40 years ago, comparable to that presented in the previous movies. Over time, many films have implemented this process, sparking critical and admiring reactions.
Ford says:
“This is the first time I’ve seen (the technology) where I believe it.”
“It’s a little spooky. I don’t think I even want to know how it works, but it works.”
The anticipated fifth story from the Indiana Jones series will finally arrive in theaters on June 30, 2023. This will mark the return of the beloved whip-cracking archaeologist for yet another adventure. It arrived in theaters on June 30, 2023. This will mark the return of the beloved whip-cracking archaeologist for yet another adventure.
The rise of AI in movies is inevitable. As technology advances, the ability to create realistic deepfakes will only increase. This presents both opportunities and challenges for the movie industry. On the one hand, studios can create more realistic and lifelike characters.
On the other hand, there is a risk that audiences will become less willing to suspend their disbelief if they believe they are watching a real person rather than a computer-generated character. However, companies like Deepfake Cruise are helping to mitigate this risk by creating high-quality deepfakes that retain the essence of the original actor.
Source: benzinga.com
